harmon.ie®, the social software company, today announced that its CEO Yaacov Cohen will be presenting a session at NMX/BusinessNext Social on “How to Create the Right Social User Experience” on Sunday, January 6 at 2:05 p.m.

According to Cohen, too many social initiatives in the enterprise fail due to too much focus on the platform and not enough focus on the user experience. The challenge is to deliver this social experience across desktop, mobile and cloud while keeping the experience consistent and intuitive. During his session, Cohen will also discuss how to prevent a company’s social intiatives from falling into the “silo trap,” and how to use social analytics without compromising privacy.

“In 2013, we are going to see a deeper convergence of social, mobile and collaborative processes for business,” said Cohen. “The integration of these activities into a user’s daily habits will fuel a renaissance for some of the traditional enterprise players as they incorporate social activities into business processes.”

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About harmon.ie

harmon.ie is the first platform-independent enterprise social vendor, delivering a consistent social user experience across multiple social and collaboration platforms from different vendors such as Microsoft, IBM and Salesforce. Thousands of businesses including Continental Corporation, BearingPoint and Amway use harmon.ie across Mobile, Desktop and Cloud to evolve into more socially powered enterprises. For more information, visit http://harmon.ie/.

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