Will Apple Pay take off (and take down BYOD)?

Wednesday, September 17, 2014

Lofty promises of a mobile electronic wallet have been around for a decade, only to crash down to earth as consumers continue to stick with the venerable plastic credit-card swipe. Will the newly unveiled Apple Pay be any different? There are signs Apple might be able to pull it off. If this happens, however, not everyone will be happy, particularly those in the enterprise world. "BYOD is dead as soon as Apple Pay takes off," says Yaacov Cohen, co-founder and CEO at Harmon.ie, a developer of enterprise mobile collaboration software. It's bad enough handing over your personal apps and data to your employer under a Bring Your Own Device policy, he says, but having to add personal purchasing history is a deal killer.